If you’re looking for a new way to promote your podcast, consider using TikTok. This short video content app has exploded in popularity in recent years. It provides a unique way to reach potential listeners. Its audience consists of Gen Z and young adults, making it an ideal platform for reaching this specific podcast audience.
With TikTok, you can create engaging videos that showcase your podcast personality. You can also use TikTok’s powerful algorithm to target specific audience segments. This way, you can promote your podcast content to users who might be interested in it.
That said, how can you use TikTok to promote your podcast? Let’s look at seven ways.
1. Delete the podcast video
The podcast clip is great for TikTok as the app focuses on short videos. When you give a snippet of what listeners can expect from your podcast, and they like it, you can get them to listen to your podcast, too.
When sharing a podcast clip on TikTok, trim the clip down to important parts. You want your viewers to get a sense of the podcast’s content. The podcast Jumpers Jump, for example, shares its podcast videos on TikTok, like this one about Simpsons characters.
Also, make sure the video is short enough to be consumed on TikTok. Most people won’t want to watch a three-minute clip on the app. Try to hold it for about 30 seconds or less.
You need to make sure that you record and display your video clips properly. It is good to use creative images to complement the content. This can include animated text, captions, or even emojis. Add music for another effect. However, make sure you follow your brand guidelines to maintain brand balance.
Also, add a call to action to promote your podcast, of course. Remember, you’re only showing a snippet of your podcast. You want the audience to listen to the truth. So, invite viewers to check out your website or podcast streaming service. You can also ask viewers to subscribe to your podcast channel. Whatever call you choose, make it clear and easy for your target audience to do.
2. Show promotion of your upcoming event
TikTok is the best place to create short, engaging teaser videos for your podcast. These promotional videos can be funny, informative, or anything in between. The key is to make them visually appealing and easy to understand. You want to impress your audience enough to want to listen to your next podcast episode.
When promoting your upcoming event on TikTok, use a little something to tease the audience about what they can expect without giving too much away. In the TikTok teaser video, for example, Straight Candid reveals a little about what will happen in the next episode.
Also, make your videos more creative and engaging. You can use TikTok’s editing features to add graphics, filters, transitions, text, background music or other effects to your videos. Add links where your viewers can listen to your podcast and use hashtags to help increase your visibility and reach more people.
3. Give advice and share your experience
Building your credibility and encouraging others to listen to you is essential to promoting a podcast on TikTok. One way to achieve this is by sharing tips and experiences. Sharing makes you more trustworthy in the eyes of others. It helps you build a loyal audience that respects your valuable content and expertise.
It allows you to create your brand and establish yourself as an expert in your field on social media and other platforms. So when they watch your TikTok videos, they might get curious and search for your podcast.
Whether you’re sharing your knowledge on your subject or giving an inside look at your company, there are endless possibilities for what you can share. For example, the owner of The Wellness Mama Podcast shares educational content on how to grow sprouts and use them as a source of fresh food.
When sharing your experiences, be honest with your followers. Share your experiences and achievements. Additionally, sharing case studies or real-life examples can be a good idea. For example, The Girlfriend Hour shares advice, stories, and information related to everyday life, based on her experiences.
Additionally, be consistent with your content. If you share tips at once, followers may lose interest. Instead, try to post tips at least once a week to keep people engaged. Your video should also be creative and offer something unique to grab the attention of your audience.
4. Use the video in the background
Creating a behind-the-scenes video is a great way to give your audience a preview of how you make your podcast. This type of content also helps you foster a sense of connection with the community and your audience. All of these things can get you more podcast listeners.
When sharing behind-the-scenes videos, be natural. Your audience listens to your podcast because they like your voice and your style. Give them more to love by being yourself in the background of your video. Also, people, in general, love the truth. You’re more likely to get new podcast listeners if you let your best personality shine.
You can also share challenges in your podcast updates. For example, The Awkward Tapes shared what happened when they changed recording locations. And they spoke to him with laughter.
Use your behind-the-scenes video as an opportunity to give your audience something special. This can be anything from special contributions to bloopers. Whatever you choose, make sure it’s something your audience will share, enjoy and find useful.
5. Post new content
Fresh content is essential to the success of any content creator, whether you are a TikToker, a podcaster, or a podcaster promoting your podcast on TikTok and beyond. After all, your audience wants to hear something new. If you don’t provide them with new and exciting content, they will quickly move on to an existing one. In this case, if they are not watching your TikTok videos, you will miss the opportunity to promote your podcast.
But what exactly is new content? It can be anything that makes the current situation or time. For example, have a Talk Pod discussing Christmas just before Christmas in this TikTok video:
The new content you post on TikTok to promote your podcast can be a snippet of what you say on the podcast or different content. Either way, make sure the new content you post on TikTok is engaging. Don’t forget to include a link to your podcast in your post, too.
Here are a few more tips on how to create new content using TikTok to promote your podcast:
- Pay attention to the news. What is happening in the world? Is there something going on that would make for a good conversation?
- Listen to other podcasts or even TikTok channels. This will help you to stay popular in the world of podcasts and TikTok.
- Take advantage of other social media. Check out other social media platforms to get ideas from others. Chances are if there’s something they want to hear, TikTok viewers will want to hear about it too.
Experiment and see which TikTok videos produce the best content. If your Black Friday sales videos are doing well, for example, stick to that content type. The more people watch your TikTok videos, the more likely you are to get them to listen to your podcast, too.
6. Recommend other podcasts
If you recommend other podcasts on TikTok, you can get people—whether your existing podcast listeners or new listeners—to listen to you. People are always looking for new content to consume.
A study found that 74% of people listen to podcasts to learn new things. Once you get these people’s attention, they may also check out your podcast. In other words, when you recommend other podcasts, you can also increase your podcast audience.
For You By Eve is an example of a podcast that often supports motivational podcasts on TikTok:
When proposing, keep your audience’s interests in mind. But don’t be afraid to branch out and recommend something that might be of interest to your audience.
Finally, don’t just subscribe to old podcasts you’ll find. Take the time to listen to each podcast yourself before recommending it. This way, you can be sure that it is a quality display that is worth their time. No one wants to waste their time listening to a terrible podcast.
7. Communicate with your audience
Adding a comment section is a great way to promote your podcast on TikTok. You can create links with your viewers on the platform. When you interact, they may, in turn, check out your podcast, too.
With its high level of functionality and easy-to-use interface, TikTok offers a unique opportunity for podcasters to connect with their audience in a meaningful way. You can create video responses to questions posted by viewers. Responding to an answer is also a good way to show your audience that you value them and are paying attention to what they have to say.
When you follow someone like Leanne Ward Nutrition, for example, you know you’ll get feedback on every comment you leave on her videos. He answers every video question.
You can also use the comment section to get feedback on your TikTok videos and podcasts. Find out what your audience wants to see and hear from you.
Collecting
If you are not using TikTok to promote your podcast, you are missing a huge opportunity to reach a large audience. With over 800 million monthly active users, TikTok is one of the most popular social media platforms.
Follow these seven tips to promote your podcast on TikTok:
- Delete the podcast clip
- Advertise your upcoming podcast
- Give advice and share your experience
- Use the video in the background to make a movie
- Post new content
- Recommend other podcasts
- Engage with your audience
If you are creative and strategic with your podcast (and TikTok), expect the best results.
How to use TikTok to promote your podcast? Let us know in the comments!
David Pagotto is the founder and CEO of SIXGUN, a digital media agency based in Melbourne. He has been involved in digital marketing for more than 10 years, helping organizations gain more customers, more revenue, and more influence.
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