As a B2B organization, you will need to know more about new customers. You also want to be a thought leader in your company. You can get all of those things with B2B podcasts
B2B podcasts are a critical part of many companies’ B2B marketing strategies. This type of content strategy is a powerful way to build an audience of potential customers and achieve consistent B2B success.
In this article, we explain B2B podcasting, its benefits, and teach you how to start your own B2B podcast.
What is a B2B podcast?
B2B podcasts are podcasts created by B2B companies to build authority and attract potential customers. This type of content marketing is part of your B2B marketing strategy.
The most successful B2B podcasts often use an interview format. In each episode, the host interviews guests and activists, exploring their experiences and insights. Your audience benefits from exposure to new sources and information.
If Dell luminaries is a good example of a B2B podcast. Each episode interviews an interesting guest from the world of technology. They had in-depth discussions with technologists about best practices for business growth.
The Customer Experience Podcast is another good example. In this presentation, the audience learns how CFOs work across their teams to create internal alignment, achieve desired results, and exceed customer expectations in ways that personal and human.
The benefits of B2B podcasts
Podcasts are quickly becoming one of the most popular forms of content marketing. In fact, some content experts have called podcasts “the new blog.” Here are the benefits of starting your own B2B podcast.
1. Rule of thought
Chances are, you and others in your organization have great expertise in your topic. Podcasts are the best way to share that knowledge with the world. It allows you to be long, share personal stories, and express deep thoughts. This type of knowledge transfer is not possible in other forms (like blogging) where users tend to skim, jump around, and eat quickly.
2. No barriers to entry
Compared to other media channels, podcasting can be one of the easiest and cheapest ways for businesses of all sizes to get started. All you need is a recorder, audio editing software and someone to talk to. Submitting your show to Apple Podcasts, Google Podcasts, Spotify, and other streaming apps is simple and easy.
3. Be different for your business
What makes your business unique? Maybe you have something different that sets you apart from your competition. B2B podcasts give you a unique opportunity to tell that story and help you stand out. This is an important part of B2B business generation.
4. Create brand awareness
Podcasts can help create awareness for your business. This is one of the biggest problems facing many companies today, especially if you are not a billion dollar company with unlimited resources.
If you deliver quality content that educates, informs or entertains your audience, they are more likely to remember your brand and come back for more. Over time, this will help build trust among your audience.
5. Content may be accessed
Podcasts are one of the few forms of content that are on the go. Your audience can’t read a blog post, newspaper, or Twitter feed while they’re exercising, driving, walking the dog, or cooking dinner. Podcasts, however, which do not require the eyes or hands of the listener, and are available on mobile devices, fill this gap well.
6. Ease of integration and hospitality
One of the best ways to present yourself as a thought leader in your company is to collaborate with other famous leaders, industry experts and entrepreneurs. If you invite a celebrity to your show, some of their credibility and value is lost, at least in the eyes of your audience.
These types of interactions are easy for your visitors. You don’t want them to copy anything, promote you, or attend events. They’ll just jump on Zoom for a short chat about a topic they’re familiar with. Many thought leaders like to jump on the podcast because it’s easy to market to them.
7. Humanize your brand
Audiences want to make a human connection with brands, but it’s easy for B2B brands to feel cold in the industry. Podcasts give your brand a voice. It helps your audience connect with real problem solvers who have been through the same struggles they are. You can enhance this effect by bringing good people from your organization to the presentation.
Grow your audience with Castos
Castos gives you all the tools and expert guidance you’ll need to create a great podcast that will have a lasting impact on your brand.
How to start a B2B podcast
Starting a B2B podcast is similar to starting a regular podcast. You will need select a methodfind a podcast host, select a topicget permission podcast resources, select a namethis design record spaceand get together. You may also find it helpful to take this podcast production service.
Before diving in, we strongly recommend reading our books A complete guide to starting a podcast. This tells you everything you need to know about preparing and launching a presentation.
You will also want to read through us podcast marketing guide. It helps to have an idea of how to improve your presentation as you start it.
All told, there are some differences about starting a B2B podcast as opposed to starting a traditional show. Let’s consider each of those separately.
Create clear business goals and objectives
Before starting your B2B podcast, it’s important to ask yourself, “How will this show support my business goals?” What should I expect from this?”
Most B2B podcasts aim to produce thought leadership content to build brand awareness, create a deeper connection with their audience, and turn those listeners into customers.
While a typical podcast wants to reach as many people as possible, a B2B podcast wants to reach good people even if that is a small group. In most cases, B2B podcasts make money by persuading listeners to engage with the company, not through culture. podcast bonus way like advertisingpartnership, syndicationor selling products.
Next, set realistic goals for your presentation and metrics to track. How much audience are you hoping to get? How many ways can you get? How will you measure your success in becoming a thought leader? What will you do to achieve these goals?
Discover your unique value proposition
As of June 2022, there are over 2.4 million podcasts. If you want your show to be successful, you need to add some kind of unique value that other shows don’t have.
Work with your sales team to find someone who makes your presentation unique. Do you have a special experience in the study? A unique way to solve a problem? Getting only one guest?
Podcasts are personal, so don’t be afraid to share your brand story with your audience. Think about it pass through your products and services. You don’t create a podcast to sell directly. Instead, sell your passion and skills.
Once you’ve identified your unique value, come up with a concise statement that describes it. You need a way to describe your value in a sentence or two.
Look at your competitors
Your competitors in the same B2B space may also be in the podcast game, so it’s important to keep in mind what they’re doing. You shouldn’t copy their plans, but it’s a good idea to listen to their podcasts, subscribe to their newsletters, and read their announcements and announcements.
Dive deep into your audience
As a B2B podcast, your audience may be narrower than you think. For example, if you’re offering a business to corporate clients, your target audience isn’t “everyone who owns a real estate business.” Your audience is the only segment that is willing to buy products and services like yours. Trying to appeal to anyone outside of your audience is a waste of time for a B2B podcast.
Add your podcast to your company website
As a B2B podcast, you probably don’t need to create your own podcast website. You can say. You can add a section to your existing company website for your presentation.
This section of your website should contain information about your show, guests, and why you’re podcasting in the first place. Add links to your social media profiles and your show’s page on podcast listening apps.
Also, include a list of links to each event. Each event should have its own page and media player, show notesand complete word-for-word transcript of events. These properties boost your site’s SEO and make your presentation reach all kinds of audiences.
Submit your company promotion channel
Since the purpose of your presentation is to create authority around your brand and collect leads, you should not be afraid to use your existing distribution channels, such as your company’s social media profile, newsletter, YouTube channel, and blog posts.
That’s a good idea to create your own distribution channel specifically for the podcast. New audiences will be looking for your blog post or social media profile, so you want to be present.
Be careful with support
As your show grows, advertisers may want to sponsor you so they can engage your audience for their business. Sponsorships are tempting because they can reduce your expenses – and therefore your risk – but they come at a price: Some audiences don’t want to listen to ads, especially if a turning them on for a while.
Instead of selling time to advertisers, focus on converting your audience into customers. Give them good reasons to contact your company to buy your products and services.
Complete each activity using a call to action
Whenever you end an event, be sure to give your audience something to do. A call to action encourages them to engage more with your brand and become a deeper member of your audience. This type of background helps them make decisions to become customers later.
For example, you can ask them to visit your site and download resources, sign up for a webinar, or leave their thoughts on your LinkedIn post. If you don’t have something important for them to participate in, ask them to Leave a comment and review for your presentation.
Print regularly
The key to building an audience that turns into customers is variable edition. If you publish a few new articles and then go away in a few months, your audience will move on to a reliable creator who meets their needs for content. up.
In the beginning, it is better to start slowly with your publishing time until you get the podcast. Over time, you can quickly start the publishing process.
B2B Podcast Key Takeaway
When it comes to digital marketing and content marketing, you have many options. You should choose a content plan that is right for you and your organization. B2B podcasts are a powerful tool for anyone who wants to establish themselves as a thought leader and drive traffic for their business. Use the tips we explained above to start your own B2B podcast.
Podcasting just got a lot easier
With Castos, you’re just a few clicks away from launching an impactful podcast for your brand.
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