It’s no surprise that some of the fastest growing brands have grown through social media. Whether that means Twitter, Instagram, or recent additions to social media like Tiktok or Mastodon, having a presence on social media for your show is essential.
And today, more than ever, with multi-billion dollar takeovers of popular platforms by individual investors, having your show on multiple platforms helps ensure that it will last a long time.
Here at Castos, we hear you and support you in expanding your social media presence by adding social profile links to Mastodon and Tiktok, and including Goodpods as a key audience.
Not familiar with these platforms? Here’s a little background on each:
Mastodon
Believe it or not, Mastodon has been around for a while. But its popularity has skyrocketed since billionaire entrepreneur Elon Musk took over Twitter. Many twitter users felt that the platform was not going in the right direction, and chose Mastodon as an open source, shared again on Twitter with the current opinion.
Tiktok
Of course, the biggest rage in digital marketing last year was short videos, and Tiktok has been a big driver of that. Now places like YouTube Shorts, Instagram Reels, and even LinkedIn offer versions of their short videos as content channels.
But Tiktok is still the place to go if you want to grow an audience through short videos.
Many podcasts publish audiograms (as you can with the sound plan of Castos and Pro) or even cut parts of the local video they take during the recording process, and put them on Tiktok in large success.
Check out Tiktok Castos channel to see a few examples of that happening.
Goodpods
While listener directories like Apple Podcasts and Spotify are great for increasing your exposure to a large audience, sometimes you need to niche down to a specific market. of indie creators (and their fans). This is really where Goodpods shines!
Goodpods is way more than a listening device. They are on a mission to change the way podcast discovery and recommendations work. To claim their site:
We launched Goodpods for those times when you’re staring at your phone – about to get in the car or going for a run – wondering what podcast to listen to next, wanting to Someone magically appeared with good advice.
https://about.goodpods.com
Connect your Podcast to Mastodon and TikTok
So, you’re ready to increase your podcast’s reach on social media (and reach your social media followers through your podcast website), well you’re in luck.
In your Castos dashboard there is now a place where you can connect to your social profiles on Tiktok and Mastodon, in addition to the areas of Instagram, Facebook, Twitter, LinkedIn and YouTube that have been there for years.
Link to your Podcast on Goodpods
When you’re ready to promote your podcast’s discovery to indie listeners outside of monolithic platforms like Spotify and Apple Podcasts, make sure your show is listed on Goodpods, and add a subscribe link to it on your podcast website.
This statement says that you want to reach your audience wherever they are. Don’t make it more difficult for a potential new subscriber to follow your show by only providing a list of listings, or social links on one or two platforms. Publish your podcast content wherever it makes sense, and where your ideal audience hangs out.
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